25 Principles of Mobile Site Design from Google

25 February 2015
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Consumers increasingly rely on the mobile web to research and make purchases, which makes it more important than ever for companies to have an effective mobile presence. But what makes a good mobile site?

To answer this question, Google partnered with AnswerLab to research how a range of users interacted with a diverse group of mobile sites. From this research: Principles of Mobile Site Design: Delight Users and Drive Conversions, Google established 25 principles of mobile site design to help companies build mobile sites that delight customers and drive conversions.

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